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Nocona is a city in north-central Montague County, Texas, in the rolling ranch country of North Texas along U.S. Highway 82, between Gainesville and Wichita Falls. The community has maintained a population of roughly 3,000 residents for generations, a stable scale that reflects its role as the economic and industrial center of northern Montague County. The town was founded in 1887 when the Missouri-Kansas-Texas Railroad — the Katy — built through the county, drawing businesses and residents from older settlements bypassed by the line. It was named for Peta Nocona, a Comanche chief, and incorporated as a city in 1891. The railroad made Nocona a shipping point for the region's cattle and agriculture and set the stage for its later industrial identity. Nocona is best known for leather. In the 1920s, the bootmaking enterprise that became Nocona Boots was established in town, launching a heritage of handcrafted western footwear that remains associated with the Nocona name to this day. The town also became home to Nocona Athletic Goods, a manufacturer of baseballs and gloves that supplied generations of players. Fenoglio Boot Company continues the bootmaking tradition on historic Clay Street, and the old factories anchor a downtown whose century-old buildings speak to the town's manufacturing past. Today Nocona blends that industrial heritage with the rhythms of a small North Texas ranching town. Lake Nocona, a reservoir just outside the city, provides fishing, boating, and shoreline recreation, while Nocona ISD and community events such as the annual Fun Day festival keep civic life centered on the town itself. For homebuyers, Nocona offers the affordability and space of a small North Texas community with a distinct sense of identity, within regional reach of Wichita Falls and the Dallas–Fort Worth metro.

Population 3,040

County Montague

Active Listings 184

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Frequently Asked Questions

Where is Nocona located?

Nocona is in Montague County, Texas, in North Texas along U.S. Highway 82. It sits between Gainesville and Wichita Falls in the rolling ranch country near the Red River and the Oklahoma state line.

What is Nocona known for?

Nocona is known for its bootmaking and leather heritage. The Nocona Boots brand was established in the town, and Nocona Athletic Goods made baseball gloves here for generations. Today Fenoglio Boot Company continues the tradition on historic Clay Street.

What school district serves Nocona?

Nocona is served by Nocona Independent School District, which operates three campuses — elementary, middle, and high school — for roughly 750 students. The district is a close-knit community school system in Montague County.

What is there to do in Nocona?

Lake Nocona, a reservoir just outside the city, supports fishing for bass, crappie, and catfish along with boating and shoreline camping. In town, the historic Clay Street district and old boot factory buildings offer a walkable look at the leather-making past.

What is Nocona named for?

Nocona was named for Peta Nocona, a Comanche chief of the mid-1800s. The town was founded in 1887 when the Missouri-Kansas-Texas Railroad came through the area, and it was incorporated as a city in 1891.

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